User experience, or UX, is a phrase that is often used in the design and technology sectors today. Despite this, a lot of individuals struggle to define or use the term "UX" correctly. First, let's define UX, sometimes known as "user experience." The phrase "user experience" describes how customers engage with a product. For instance, we use a light switch when we wish to turn on a light in our room. The switch's design, including its colour, construction, and outward look, may have an effect on how we perceive the interaction.
Similar to this, UX in the context of digital design refers to all of the factors that influence how a user interacts with a digital product.
When evaluating their experiences with a product, consumers frequently consider the following factors:
Value. Does this product provide me any benefit?
Function. Does this item really work?
Usability. Is it user-friendly?
Overall perception: Is it comfortable to use?
Goals of UX:
In the 1990s, Don Norman, a co-founder of the Nielsen Norman Group, first used the word "user experience." "User experience" includes all facets of the end-engagement user's with the business, its services, and its goods, according to Norman.
User experience is concerned with how people feel and think. Humans have both cognitive and emotional sides, and both influence how consumers view a product.
The environment in which a product is utilised affects the user experience as well. You need to comprehend this context well in order to build a fantastic product. Understanding how a product affects people' life is also crucial.
The way a consumer interacts with your product might evolve over time. A new product may cause people to have conflicted emotions when they first start using it. However, they could quickly alter their thoughts as they have more experience with it.
Now let’s discuss five things to remember when discussing UX.
1.UX design goes beyond usability.
We can determine if consumers can execute tasks successfully and efficiently by looking at a product's usability. Without strong usability, good UX is not feasible. Usability, however, is only one quality of good UX. Usability helps us design things that work well, but just because something is simple to use doesn't mean that people will use it.
2.UI design and UX design are not the same.
User interface (UI) design is a common misnomer for user experience (UX) design. This is so because many people link the word "design" to images. Although the user interface is a crucial component of the user experience, it just covers the top of a product.
The function behind the aesthetics is designed by UX designers, who bridge the gap between how something looks and how it functions. They think beyond the visible layer.
3.UX design is centered on people.
"You cannot comprehend excellent design if you do not understand people," the German industrial designer Dieter Rams reportedly observed.
UX necessitates, to put it briefly, a thorough grasp of the user, including their requirements, desires, habits, and the environment in which they will use a product. UX designers must have the capacity to comprehend and relate to consumers' demands.
4.The process of UX design is continuous.
A product's UX design will also change as a result of customer input. Additionally, you might need to update your design when product and industry standards change to meet new demands. The rivalry between Apple and Nokia in the market for mobile devices is one noteworthy instance. For a while, Nokia was the market leader, but after the release of the first iPhone, consumer expectations for mobile interactions shifted. Apple swiftly overtook Nokia as the market leader because Nokia was unable to meet the increased demands.
5.UX design should take business demands into mind.
If a product doesn't contribute to the achievement of a corporate objective, it is of little benefit to have a popular one. Because of this, product designers must take into account both user and commercial objectives. To come up with ideas that are both practical and beneficial, it's crucial to strike a balance between these two sides.
Conclusion
The success of your product and business depend on effective UX, and UX designers play a crucial role in this process. With the help of Zero Gravity Technologies you may create devoted clients who will sing your praises and spread the news about your product by placing the requirements of your customers at the centre of your design, learning about their expectations, and then exceeding those expectations.